National retail chain

Hypothetical scenario. The company does not exist, and every figure below is an input chosen to demonstrate the model, not a measurement of any real firm.

A chain this size runs on store staff, and store staff are not the work agents take first. Pricing, replenishment, supplier negotiation and customer service move. Nine percent of revenue sounds small until it is applied to six billion dollars. The scenario shows how a low share on a wide base outweighs a high share on a narrow one.

Scenario inputs