Digital advertising agency

Hypothetical scenario. The company does not exist, and every figure below is an input chosen to demonstrate the model, not a measurement of any real firm.

Copy, variants, targeting, reporting and media buying were the agency's billable core. Most of it is now produced by systems the agency operates. The revenue holds, the payroll does not. A small firm with a high attributable share is the shape of the post-payroll company the campaign describes.

Scenario inputs